Plastic-free packaging is easier than ever to produce.
More Alternatives Than Ever
With consumers increasingly conscious of the packaging that comes with products they buy, choosing a packaging design that doesn’t have any plastic can improve your brand image and could even improve sales.
Switching from oil-based plastics to no plastic packaging is one method. Windows in cartons can easily be replaced by photography of the product, or if the product really needs to be visible, there are biodegradable alternatives to traditional plastic packaging .
Scientists are developing alternatives to traditional plastics all the time, but traditional materials like paper-based board can be just as effective.
Not All Plastics Are Bad
It’s important to remember that not all plastics are the same. Those produced from petrochemicals are potentially the most harmful to the environment, as they don’t degrade and can end up in landfill or our oceans. However, many of these are recyclable, which reduces the raw materials required in their production and ensures they don’t end up in the environment.
Some plastics, such as cellulose films, are made from plant-based materials and are biodegradable. Others can have additives that make them degrade when exposed to certain conditions.
Why Avoid It?
There are several reasons you might want to avoid plastic in your packaging:
- Reduce the environmental impact of your products
- Appeal to eco-conscious customers
- Reaffirm your brand as green and caring
- Potentially increase sales or charge more for your products – a 2020 survey showed that 74% of people were willing to pay more for sustainable products
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